JaM Cellars

JaM Cellars is a California wine brand focused on rich, fruit-forward wines at everyday prices.Created to meet demand for quality bottles in the $15–$20 range, it emphasizes ready-to-enjoy styles made for immediate drinking. By sourcing grapes from diverse regions across the state, the team delivers consistent flavor and quality while keeping prices approachable.

The lineup spans easy-drinking whites and reds; notable is JaM, a juicy Cabernet Sauvignon. JaM Cellars is the high-volume, accessible label within the broader John Anthony Family of Wines portfolio.

JaM Cellars has gained immense popularity by combining vibrant marketing with approachable, fun wines that speak to modern tastes.

• Smart Branding — their 'Butter' Chardonnay and 'JaM' Cabernet stand out with catchy names and bold labels that capture attention.
• Music and Wine Fusion — by integrating music into their brand, such as sponsoring festivals and their JaM Cellars Wine & Music Studio, they connect with fans on a cultural level.
• Wide Distribution — available in numerous U.S. grocery stores and restaurants, accessibility contributes to their widespread appeal.
• Creative Promotions — initiatives like the 'Butter Bus' and a strong social media presence keep them in the public eye.
• Consistent Growth — the brand has seen a meteoric rise, growing from an initial 1,000 cases in 2009 to a total portfolio production of approximately 1 million cases by 2023.

• What does the name “JaM” mean?
  “JaM” stands for John Anthony Truchard and Michele Truchard, the founders’ first names, and nods to the jammy character in some wines.
• Why is the Chardonnay called “Butter”?
  The name highlights the wine’s smooth, buttery, creamy style that the winemaking team crafts for immediate enjoyment.
• When was JaM Cellars founded and where are they based?
  Founded in 2009 in Napa Valley, California.
• Can I visit for a tasting, and where is it located?
  Yes. Visit the JaM Cellars Wine & Music Studio on First Street in downtown Napa for a relaxed tasting with live music.
• What wines do they make, and what are the signature bottles?
  A range of California-appellated wines sourced statewide for value. Signatures include Butter Chardonnay, JaM Cabernet Sauvignon, and Butter Bubbles.
• What’s the typical price range?
  Most bottles focus on the $15–$20 range.
• How widely available are the wines?
  They are widely distributed across the U.S., commonly found in grocery stores and restaurants.
• How has production grown?
  From 1,000 cases at launch, the brand expanded to 450,000 cases by 2015; today, the John Anthony Family of Wines produces nearly 1 million cases annually.
• Have they earned notable awards?
  Named “Wine Marketer of the Year” in 2019 by LuxeSF’s Rising Wine Stars Awards.