Marlborough

Marlborough, New Zealand, is the heart of the country's wine industry, famed for its vibrant Sauvignon Blanc.

Located on the northeastern tip of the South Island, this region benefits from the Pacific Ocean's cooling effects and protective mountain ranges, creating an ideal climate for winemaking.

Since being officially recognized as a Geographical Indication in 2018, Marlborough's vineyards have expanded rapidly, covering up to 30,000 hectares and producing about 75% of New Zealand's total wine output, including 85% of exports.

This success story began with the region's first commercial vineyards in 1973, forever changing the global perception of New Zealand wines.

Find wines that match your taste

Get 6 wines picked for your taste—no wine expertise needed, just your preferences.

Get Started

Signature Marlborough Wine Styles & Grape Varieties


marlborough 1
  • Sauvignon Blanc: Marlborough’s flagship, with bold aromas, lively acidity, and flavors of passionfruit, grapefruit, and fresh herbs; mostly unoaked, crisp, and vibrant.
  • Pinot Noir: Elegant and fruit-forward, showing dark cherry, plum, and subtle spice; medium-bodied with soft tannins and a silky texture. Also made into fresh, dry rosé and quality sparkling wines.
  • Chardonnay: Ranges from clean, citrus-driven styles to richer, barrel-aged wines with creamy texture and toasty oak notes, always with balanced acidity.
  • Riesling & Pinot Gris: Aromatic whites with pure fruit flavors—Riesling is zesty and floral, while Pinot Gris offers pear, nectarine, and spice. Styles vary from dry to sweet.
  • Sparkling Wines: Méthode Marlborough sparklers deliver crisp citrus, fine bubbles, and brioche-like complexity using traditional Champagne grapes and methods.

Terroir of Marlborough


Marlborough’s terroir and climate are shaped by its unique geography and weather patterns, perfect for crafting world-class wines. The region enjoys a mild maritime climate, with long sunshine hours and minimal rainfall, thanks to its position at 41–42°S latitude. The Pacific Ocean's cooling breezes and the Cook Strait create a significant temperature variation, preserving essential acidity and enhancing flavor complexity in the grapes.

Distinct subregions like the Wairau Valley, Southern Valleys, and Awatere Valley each contribute to Marlborough's diverse wine profiles. The Wairau Valley is known for its alluvial soils, while the Southern Valleys offer clay-rich slopes ideal for structured Pinot Noir. Awatere Valley, with its cooler, windier climate, produces wines with high acidity and intense aromatics, showcasing Marlborough's remarkable range and quality.

Notable Wineries in Marlborough


marlborough 2

Marlborough, New Zealand, a beacon for wine lovers, hosts a collection of remarkable wineries that have shaped its reputation. Here are a few notable names:

  • Brancott Estate: The pioneer of Marlborough wine, famous for its Sauvignon Blanc and breathtaking vineyard views.
  • Cloudy Bay Vineyards: Internationally acclaimed for its iconic Sauvignon Blanc, defining New Zealand's global wine identity.
  • Villa Maria: A family-owned giant, lauded for its award-winning Marlborough Sauvignon Blanc and Pinot Noir.
  • Dog Point & Greywacke: Boutique wineries with cult followings, known for their handcrafted, complex wines.
  • Yealands Estate: A sustainability leader, offering vibrant wines and setting benchmarks in eco-friendly winemaking.

Sustainable Winemaking in Marlborough


In Marlborough, New Zealand, sustainability is a key focus in winemaking, with nearly 97% of vineyards certified by Sustainable Winegrowing New Zealand (SWNZ). These vineyards follow strict environmental guidelines to maintain healthy soil, manage water resources, and promote biodiversity.

Marlborough winemakers aim for zero net carbon emissions by 2050, prioritizing carbon reduction and organic farming. Many embrace innovative practices like using solar power and low-carbon logistics to cut emissions.

From restoring native plants in vineyards to employing advanced irrigation for water conservation, Marlborough's commitment to eco-friendly viticulture ensures the land's preservation for future generations. This dedication not only protects the region's beautiful landscapes but also results in wines that are clean and appeal to environmentally conscious consumers worldwide. Sustainability is a way of life here, ensuring high-quality wines and a bright future for Marlborough's wine industry.

Get 6 wines for $44.95!

  • A personalized wine club with no monthly commitments
  • Cancel anytime
  • Satisfaction guaranteed
Get Started

Wine Tourism in Marlborough


Marlborough, New Zealand, stands out as a premier wine tourism destination, offering a blend of exceptional wines and stunning natural landscapes.

Visitors can explore over thirty welcoming cellar doors, many conveniently located near Blenheim and Renwick. Cycling between vineyards has become a popular activity, allowing guests to sample renowned Sauvignon Blancs at iconic wineries like Cloudy Bay.

Besides wine tasting, the region's picturesque Marlborough Sounds offer additional adventures, with opportunities for hiking, kayaking, and wildlife watching.

The annual Marlborough Wine & Food Festival further highlights the area's vibrant culture, bringing together wine, gourmet food, and entertainment.

With its diverse wine offerings, breathtaking scenery, and warm hospitality, Marlborough provides a well-rounded experience for wine lovers and nature enthusiasts alike. This region not only showcases its world-class wines but also its commitment to sustainable practices, ensuring a bright future for its winemaking traditions.



Want to discover wines for you?

Take our quiz to see a selection of wines tailored to your tastes.

Get Started