2024 Red Blend

Valeur Ajoutée

Pays d'Oc, France

Staff pick

A classic Bordeaux-style blend with vibrant Southern French flair.

Sale price $37.00

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About This Wine


Valeur Ajoutée

Red Blend

Valeur Ajoutée—meaning "added value"—is a thoughtfully crafted red blend from the Pays d'Oc that delivers exceptional structure and character. Combining Cabernet Sauvignon, Cabernet Franc, and Merlot, this bottle delivers a harmonic blend of bright red fruit and savory herbal depth backed by subtle oak seasoning. Perfectly suited for casual dinners or festive weekend meals, it brings timeless French winemaking tradition together with approachable, modern drinkability.
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Valeur Ajoutee Red Blend Label

Wine Region


Pays d'Oc

Pays d'Oc

If you've vacationed in the south of France, you've probably visited the Pays d'Oc region. Embracing the Mediterranean from Spain to Provence, this region is famed as much for its Grenache, Pinot Noir and Chardonnay as its endless sunshine. Pays d'Oc covers non-AOC wines made across this large, sun-kissed region, known as France's "New World." Far from the regulations of the AOC system, pioneering winemakers headed here to experiment, crafting many now-famous wines that often state their grape variety on the label—not something that was common in France before then. IGP (Indication Géographique Protégée) within France’s wine classification system focuses on controlling regional and geographical origin. The category is less restrictive than the AOC classification and gives winemakers more freedom with style and taste profile when creating wines.

Flavor Profile


Product image for Valeur Ajoutée 2024 Fanciful Red Blend or 40% Cabernet Sauvignon, 40% Cabernet Franc, 20% Merlot Pay's d'Oc IGP

Pairs well with… Roast Beef, Shepherd's Pie, Grilled Portobello

Body 3 Acidity 3Sweetness 1Fruit Intensity 4Tannin 3

Tasting Notes


  • A figure representing the Redcurrant tasting note. Redcurrant
  • A figure representing the Plum tasting note. Plum
  • A figure representing the Olives tasting note. Olives

Bright redcurrant and dark plum fruits layered with nuances of savory cured olives and touch of oak toast. Medium-bodied with fine-grained tannins and a structured, dry finish.