Josh Cellars

Josh Cellars is a négociant wine label that partners with growers and wineries instead of owning vineyards or facilities.

While the brand is primarily focused on California-sourced still wines, it also maintains an international presence through its Italian Prosecco production. Still wine grapes are sourced across California’s premier coastal and inland regions—including the North Coast, Central Coast, Lodi, and Paso Robles—to craft consistent, fruit-forward wines.

Josh Cellars has captured the attention of many because it combines affordability with heartfelt storytelling and reliable quality.

• Quality at a great price — offers consistent, good-quality wines that fit a wide range of budgets.
• Repeat purchase favorite — enjoys a high repeat buyer rate among U.S. households.

Despite a challenging market, Josh Cellars' genuine narrative and value proposition resonate with consumers, leading to its widespread popularity.

• Who founded Josh Cellars and when?
  Joseph Carr founded Josh Cellars in 2007, naming the brand in honor of his father, Josh.
• Does Josh Cellars own vineyards or wineries?
  No. Josh operates as a négociant, sourcing fruit and using partner wineries throughout California and Italy rather than owning vineyards or production facilities.
• Where are the grapes sourced?
  The majority are sourced from California regions including the North Coast (Sonoma and Napa Valley), Central Coast (Paso Robles and Monterey), and Lodi. Its Prosecco is sourced from the Prosecco DOC in Italy.
• What types of wine does Josh Cellars offer?
  California-sourced Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, and Rosé, as well as an Italian Prosecco.
• Is Josh Cellars wine affordable?
  Yes. The main line typically retails around $13–$20 per 750ml bottle, making it a popular choice for everyday occasions.
• Who distributes Josh Cellars wines?
  Deutsch Family Wine & Spirits handles U.S. distribution.
• What is the standout/bestselling wine?
  Josh Cellars Cabernet Sauvignon is a consistent favorite among U.S. wine drinkers.
• How much wine does Josh Cellars produce?
  As of 2025, Josh Cellars produces more than 6 million cases annually. It has consistently reported double-digit growth, solidifying its position as a leading premium wine brand in the United States.
• Has Josh Cellars earned any notable awards?
  Yes. Wine Enthusiast named Josh Cellars the 2021 American Winery of the Year.