Vinarchy

Established in 2025, Vinarchy is a global wine powerhouse formed by the merger of Accolade Wines and the international wine assets of Pernod Ricard. Headquartered in Adelaide, South Australia, the company is one of the world's largest specialized wine producers, managing over 32 million cases annually.

Led by CEO Danny Celoni, Vinarchy focuses on a 'glass-to-grape' innovation strategy, prioritizing consumer needs and modernizing legacy brands for a new generation of wine drinkers.

Wine selection

Wine you'll love, delivered

Get 6 wines tailored to your taste for just $90 $44.95 plus free shipping!

Claim offer
Image of Vinarchy wine

The Three Global Pillars


Vinarchy’s strategy centers on three world-class 'Hero Brands' that anchor its global distribution:

  • Hardys (Australia): One of the world’s most powerful Australian wine brands with a heritage dating back to 1853.
  • Jacob’s Creek (Australia): An iconic Barossa-based label and the Official Wine Partner of the Australian Open.
  • Campo Viejo (Spain): The global leader in Rioja, known for its vibrant expression of Tempranillo.

The wider portfolio includes premium names like St Hugo, Grant Burge, Brancott Estate, and the innovative Jam Shed.

2026 Operations & Innovation


In 2026, Vinarchy completed a $30 million investment in its Rowland Flat facility in the Barossa Valley, establishing it as a 'Centre of Excellence' for premium and sparkling winemaking. Meanwhile, Berri Estates serves as the group's primary commercial hub for high-capacity packaging and logistics.

The company is a leader in sustainable viticulture and 'Cultural Innovation,' recently launching trending products like Cupio Spicy Rosé and the Dolly Wines collaboration with Dolly Parton.

FAQs


  • Who owns Vinarchy?

    Vinarchy is owned by Australian Wine Holdco Limited (AWL), a consortium of institutional investors including Bain Capital.

  • Is Accolade Wines still a brand?

    The name 'Accolade Wines' has been retired as a corporate entity in favor of Vinarchy, though individual wine brands like Hardys remain unchanged.

  • Where does Vinarchy produce wine?

    Major production hubs are located in Australia, New Zealand, and Spain, with additional sourcing from Chile, South Africa, and the United States.

Wine selection

Enjoy wine handpicked for you

Join today to get 6 wines for just $90 $44.95 plus free shipping

Get started
Wine selection

Savor wines from across the globe

Get free shipping and 50% off your first box of personalized wines!

Personalize my wines