Franzia

Franzia is one of the most recognizable wine brands in the United States, best known for its affordable boxed wines. With a legacy spanning over a century, Franzia has become synonymous with value, convenience, and approachability in the wine world.

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What is Franzia?
Why is Franzia So Popular?
Quick Facts About Franzia:
FAQs
Popular Franzia wines:

Illustration of a box of Franzia Chillable Red, red grapes, and a glass of red wine.

What is Franzia?

Franzia is a brand of American wine known for its bag-in-box packaging and budget-friendly price. Founded in 1906 in California, Franzia is now owned by The Wine Group.

Why is Franzia So Popular?

Franzia is a household name thanks to:

Low cost per ounce
Long shelf life (up to 6 weeks after opening)
Easy-pour tap and space-saving box design
Large format (5-liter box = 6+ bottles)
Broad range of red, white, and blush wines

Quick Facts About Franzia:

Founded: 1906
Owner: The Wine Group
Packaging: Bag-in-box (5L standard format)
Alcohol Content: Typically 9%–13% ABV
Shelf Life (opened): Up to 6 weeks
Gluten-Free: Yes
Vegan: Not certified vegan
Price Range: $15–$20 per 5-liter box

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