Cupcake Vineyards

Cupcake Wine is a collection from Cupcake Vineyards that unites wines from distinct regions under one recognizable label, designed to deliver a consistent, easy-drinking style across the range.

You’ll find classics like Central Coast California Chardonnay, Marlborough Sauvignon Blanc from New Zealand, Pfalz Riesling from Germany, and Italian Prosecco, alongside red, white, rosé, and sparkling options. Each bottling reflects its place of origin while maintaining a smooth, familiar house character.

A dedicated head winemaker guides the blends to balance regional traits with Cupcake’s signature profile, so you can explore different styles without guesswork. Bottles are typically priced similarly—around $10—making side-by-side discovery straightforward.

In essence, Cupcake Wine offers a simple way to compare grapes and regions through a cohesive lens, from California to Europe and beyond.

Cupcake Wine has captured widespread popularity by combining appealing flavors with a playful brand image.

• Accessible taste profile — smooth, fruit-forward wines designed to be approachable and enjoyable from the first sip.
• Inviting branding — the fun name and eye-catching packaging create an engaging and indulgent experience.
• Variety of choices — offers a broad selection from bold California Cabernet to crisp Italian Pinot Grigio, catering to diverse preferences.
• Consistent quality and affordability — a trusted brand delivering tasty, budget-friendly bottles.
• Wide availability — easy to find in stores nationwide, making it a convenient choice for any occasion.

Cupcake Wine’s success lies in making wine fun, approachable, and appealing to a wide range of tastes without breaking the bank.

• What does the name “Cupcake” signify?

  “Cupcake” evokes a sense of indulgence and enjoyment rather than suggesting dessert flavors. The brand aims for wines that are fruit-forward and smooth, offering an indulgent, treat-like feel.

• Who owns Cupcake Vineyards and when was it founded?

  Cupcake Vineyards was established in 2008 and is owned by The Wine Group. The brand was created by Underdog Wine Merchants, a division of The Wine Group.

• Who leads winemaking at Cupcake?

  The brand started under winemaker Adam Richardson. Today, Jessica Tomei leads the winemaking team.

• Where are Cupcake wines produced, and where is the brand based?

  Wines are sourced from and produced in regions such as California, New Zealand, Italy, Germany, and Argentina. The brand is headquartered in Livermore, California.

• What wines and styles does Cupcake offer?

  Over a dozen varieties, including California classics like Chardonnay, Cabernet Sauvignon, and Merlot, plus international favorites such as Marlborough Sauvignon Blanc, Pfalz Riesling, and Italian Prosecco.

• Which wines are most popular?

  Central Coast Chardonnay and Marlborough Sauvignon Blanc are among the brand’s top sellers.

• What is Cupcake LightHearted?

  Cupcake LightHearted is a line of low-calorie, lower-alcohol wines for health-conscious consumers, created to retain flavor while offering a lighter alternative.

• Are Cupcake wines sweet?

  Sweetness depends on the varietal. Wines like Moscato and some Rieslings can be sweet or semi-sweet, while many others are crafted to be balanced and not overly sugary.

• How is the quality of Cupcake wines rated?

  Within their price range, Cupcake wines are considered good quality, delivering solid value with smooth, approachable, and balanced profiles.