Purple Brands

Purple Brands is a brand-led wine and spirits producer headquartered in Sonoma County. In recent years, the company has shifted its focus from third-party production to cultivating its own portfolio of proprietary brands, including Raeburn and Redwood Empire Whiskey.

Innovation and practicality guide the cellar and distillery work. The team brings experience from top-tier wineries and distilleries, applying proven techniques at scale. This structure supports consistent quality across a broad spectrum of styles.

Purple Brands is popular for its blend of quality and affordability, making it a staple for consumers seeking value without compromise.

• Quality winemaking and distilling — employs high-end methods across its labels, ensuring every bottle delivers a satisfying experience.
• Affordable pricing — offers wines and spirits at prices that welcome a wide audience.
• Trendsetting — adept at identifying and responding to consumer trends, such as the rise in Pinot Noir's popularity and the boom in craft whiskey.
• Broad appeal — spans a variety of styles, crafted under the expertise of a seasoned team.
• Sustainable growth — its innovative production model allows for scalability without sacrificing quality.

• Who founded Purple Brands and when?

  Derek Benham founded the company in 2001, focusing on producing quality wines at competitive prices.

• Where is Purple Brands located?

  Graton, California, in Sonoma County.

• What does Purple Brands produce?

  A portfolio spanning a variety of styles—from Chardonnay and Cabernet Sauvignon to craft spirits like whiskey and gin.

• What are Purple Brands' notable brands?

  Raeburn and Redwood Empire Whiskey are core labels. The company also created Mark West Pinot Noir, which it sold to Constellation Brands in 2012.

• How does Purple Brands approach production?

  It employs practical, innovative methods to ensure texture and consistency, focusing on its own proprietary portfolio of wines and spirits.

• Has Purple Brands expanded into spirits?

  Yes. In 2015 it introduced a craft spirits division, later debuting the Redwood Empire American Whiskey line.