Bronco Wine Company

Bronco Wine Company is a California-based producer founded in 1973 by brothers Fred and Joseph Franzia and their cousin John Franzia. Starting as grape growers for other wineries, the family shifted in the 1990s to releasing its own labels across many styles and price points.

Headquartered in Ceres near Modesto, the company sources most fruit from the Central Valley, where consistent climate and supply support reliable production. The name “Bronco” nods to “Brothers and Cousin,” reflecting its collaborative roots.

Bronco emphasizes scale, efficiency, and sustainability in its operations. The winery uses large-format production and moves wine by rail in bulk, reducing both shipping costs and carbon emissions. This blend of family heritage with practical, cost-saving strategies defines how Bronco builds and distributes its portfolio.

Bronco's popularity stems from its ability to make wine accessible and enjoyable for everyone, not just connoisseurs.

• Affordability — Many labels are priced for everyday budgets.
• Exclusive Distribution — Retail partnerships and exclusive lines help certain brands become staples.
• Mass Appeal — By using low-cost grapes and blending for consistency, Bronco creates wines suitable for various occasions, from casual gatherings to cooking.
• Volume and Reach — Large-scale production supports both affordability and broad availability.

This blend of value and accessibility is why Bronco wines remain a popular choice for many.

• Is Bronco privately owned?
  Yes. The company is privately held by the Franzia family.
• What types of wines does Bronco produce?
  A wide range, from everyday table wines to more refined selections across various styles and price points.