19 Crimes

19 Crimes Wine features bold wines with a rebellious theme and sepia-toned mugshot labels. The collection focuses on smooth, bold styles—primarily reds such as Cabernet Sauvignon and red blends—alongside Hard Chard Chardonnay and a rosé.

The '19' refers to a list of offenses under 18th-century British law that could result in transportation to Australia, affecting both British and Irish convicts and captured by the motto: “the rules they broke and the culture they built.”

The brand has expanded into collaborations, such as Snoop Cali Red and Cali Rosé with Snoop Dogg, and a special Chardonnay with Martha Stewart.

With affordable pricing and familiar styles, 19 Crimes Wine attracts casual drinkers and history fans, offering character-driven bottles that link past and present.

19 Crimes captivates its audience through a mix of innovative storytelling and distinctive branding, setting it apart in the wine market.

• Immersive storytelling and packaging — many bottles in the core range tell the tale of a historical convict (and special editions feature other figures).
• Unconventional image — breaking traditional marketing norms with mugshots and tales of misdemeanors, the brand appeals to a new wave of wine enthusiasts.
• Value and taste — bold, fruit-forward wines generally around $10–$15 in the U.S. make them accessible and enjoyable for a wide range of palates.
• Global recognition — rapid growth and industry accolades showcase the brand’s ability to engage consumers uniquely.

• marketrealist.com

  https://marketrealist.com/company-industry-overviews/who-owns-19-crimes-wine/

• www.iankenneally.com

  https://www.iankenneally.com/19-crimes.html

• wineeconomist.com

  https://wineeconomist.com/2018/05/

• www.mashed.com

  https://www.mashed.com/442034/heres-how-19-crimes-wines-got-its-name/

• www.globenewswire.com

  https://www.globenewswire.com/news-release/2017/09/15/1301974/0/en/19-Crimes-Named-2017-Market-Watch-Wine-Brand-of-The-Year.html