Our approach to better wine
As a leading wine company and subscription service, Firstleaf takes the guesswork out of wine selection, but leaves all of the adventure.
Endless exploration
Our portfolio of wines is curated from the best regions, varietals, and styles from all over the world. We sample over 10,000 wines each year and select only the best for our members. With new bottles in every box, there’s always something new to discover.
Personalized wines
We believe wine is personal. Stemming from this belief, we use proprietary technology to analyze each wine and map our vast portfolio to your unique palate through our advanced quiz and ratings system.
Satisfaction guaranteed
We stand behind our product with a 100% satisfaction guarantee. If you don't like a wine we select for you, then we'll replace the bottle in your next order. There are no contracts or cancellation fees, for a risk-free way to discover new favorites, not once, but over and over again, without the ‘hit or miss’.
Exceptional value
We eliminate the middleman and work directly with some of the world’s foremost wine producers, saving customers up to 60% off retail prices for Club orders.