Question 1

What is the difference between the four plans?

Accepted Answer

With every plan, you get world-class wines, personalized to your taste. And as you move up in plans, the total retail value gets greater and the total savings get deeper!

Our Classic Plan features wines that are all from our Firstleaf Exclusive portfolio. Preferred Plan members may receive a bottle of Fine Wine in their shipment, and Premier Plan members are guaranteed at least one bottle from our Fine Wine Collection. Finally, Fine Wine Plan members receive only Fine Wines.

Question 2

What’s the difference between the Classic, Preferred and Fine Wine Plans?

Accepted Answer

Preferred Plan boxes have a higher total retail value and offer greater total savings than Classic Plan boxes. Preferred Plan members are also eligible to receive Fine Wine in their club shipments, and Fine Wine Plan members get selections from our Fine Wine Collection only.

Question 3

Will I always get Fine Wine in the Preferred Plan?

Accepted Answer

You're eligible to receive a Fine Wine in the Preferred Plan. The actual bottles you receive will be selected for you based on your personal taste profile. We'll never send you a bottle that doesn't suit your palate, even if it is a Fine Wine. Rest assured, you're guaranteed the total retail value of the Preferred Plan box, with or without a Fine Wine. If you'd like to have a Fine Wine guaranteed in every order then please try our Premier Plan or Fine Wine Plan!

Question 4

As an existing member, is my plan changing?

Accepted Answer

Nope! As a current member, you are part of the Classic Plan. There have been no modifications to your club pricing, benefits or preferences. The cost of your club orders will not change and you’ll continue to receive exceptional wines personalized to your taste.

Question 5

As an existing member, will the price of my current plan change?

Accepted Answer

The only change is that your plan is now officially called the Classic Plan! There have been no modifications to your club pricing, benefits or preferences. The cost of your club orders will not change and you’ll continue to receive exceptional wines personalized to your taste.

Question 6

Can I change or downgrade my plan, or am I locked in?

Accepted Answer

You can update your plan and wine preferences at any time!

Question 7

Will I always receive wines valued at the price mentioned in the club tier description?

Accepted Answer

We guarantee that the retail value of every box you receive will be at least that total amount, if not greater! Now, ALL wines will be 30% off the retail price for club members on orders of 6 or more bottles.

Question 8

I’m in the Classic Plan but have opted-in to receive Fine Wines. Will this change my plan?

Accepted Answer

Nope! You’ll stay in the Classic Plan (unless you choose to upgrade) and will continue to receive the number of Fine Wines you have opted into.

Question 9

If I’m not new to my wine journey, what plan would you recommend?

Accepted Answer

We recommend choosing the plan that best fits your budget and preferences! Preferred and Premier plans offer higher total retail values, more savings, and the opportunity to receive fine wine.

Question 10

What’s the difference between a $15 bottle of wine and an $18 bottle of wine?

Accepted Answer

Wine pricing is determined by many factors, including where the grapes come from, the year they were grown, the growing practices of the vineyard, the techniques used by the winemaker, and harvest volume variations from year to year.

Question 11

Is it cheaper to buy wines from the Wine Store than as part of my club orders?

Accepted Answer

Our wines range in price from $18 to $60. As a member, you receive 30% off when you order 6 bottles or more from the Wine Store, which can bring the price per bottle down to under $13! Club orders receive a total retail discount over 30%, so you'll receive the biggest savings through the club.

Question 12

Can you explain how your pricing has changed?

Accepted Answer

To give you access to a wider variety of quality bottles (which would retail in stores for between $18 and $60) and provide a seamless wine exploration experience, we’ve simplified how member pricing works in our Wine Store.

Previously, our Firstleaf exclusives were $14.99 and members received 30% off the retail price for Fine Wine. Now, ALL wines will be 30% off the retail price for club members on orders of 6 or more bottles. With this discount, dozens of our wines will now cost you less than $14.99! This gives you the opportunity to discover and enjoy more award-winning bottles for significantly less than you might pay retail.

Question 13

Do all plans get the 30% off member discount in the Wine Store?

Accepted Answer

Yes! No matter which plan you choose, you’ll get 30% off the retail price on orders of 6 or more bottles from our Wine Store.

Question 14

Can I still opt-into receiving Fine Wines for $10 more per bottle?

Accepted Answer

Yes! With our Classic and Preferred Plans, you can add Fine Wine Collection bottles for just $10 more per bottle. Premier Plan members receive at least one Fine Wine in every shipment, while Fine Wine Plan members always get Fine Wines only.

A first in every box ™	Classic Plan	Preferred Plan	Recommended! Premier Plan	Our finest selections! Fine Wine Plan
Minimum retail value / club order	$129	$150	$171	$214
Average retail price / bottle	$21.50	$25	$28.50	$35.67
Total club savings	$39	$45	$51	$64
Fine Wine Collection	-	-	At least 1 bottle	All bottles
All plans include:
Personalized selections
Award-winning wines
Satisfaction guarantee
Complimentary Wine Concierge
Member price in our wine store (30% off)
Flexibility to control frequency & ship date
Get 2 free bonus Fine Wine bottles when you double your order*

Choose the plan that fits you best.

You can change your plan, adjust your delivery schedule or cancel at any time.

Classic Plan

Preferred Plan

Recommended!

Premier Plan

Our finest selections!

Fine Wine Plan

Membership Plan FAQs