WX Brands

WX Brands is a behind-the-scenes producer that creates and manages retailer-owned wine labels and also develops and owns proprietary and national brands. Its name is not used as a front-facing brand on client labels. In the United States, labeling rules require the producer or bottler to be identified. A WX affiliate or producer name typically appears in small print on the back label, though practices can vary by product.

It manages sourcing, winemaking, bottling, and logistics to support private-label and owned brands. By coordinating the full supply chain, WX Brands enables stores and other clients to offer proprietary selections tailored to their needs.

This model supports labels across different stylistic goals and price points while keeping operations streamlined.

Clients work with WX Brands for reasons such as:

• Global sourcing and bulk buying — this approach helps provide quality wines at accessible prices.
• Integrated production — handling sourcing, winemaking, bottling, and shipping can simplify the process for clients and support timely market entry.
• Scalable programs — the business model supports both small and large-volume needs.
• Broad portfolio — offerings span wines, beer, and spirits to serve varied customer preferences.

• What does WX Brands specialize in and what products does it offer? WX Brands specializes in creating private-label wine for global retailers and also develops and owns proprietary and national brands. Its portfolio includes wines, beer, and spirits.
• Where is WX Brands located? Headquartered in Novato, California; it serves as the business hub while production and sourcing are managed across multiple regions.
• When was WX Brands founded, and what was it previously called? Founded in 1999; the company was originally known as Winery Exchange.
• How does WX Brands create its products? WX Brands manages the production process—from sourcing ingredients to winemaking, bottling, and shipping—providing a streamlined solution tailored to different styles and price points.
• Is WX Brands part of a larger company? Who are its investors? WX Brands is majority-owned by Terold, the investment firm of the Bemberg Family Group (who also own Grupo Peñaflor). The acquisition took place in August 2021, and while it operates independently, it is no longer owned by D. E. Shaw & Co.
• Does WX Brands sell wine under its own name? WX Brands does not market wines under the WX Brands name but owns and sells wines under proprietary labels. For legal compliance, a WX affiliate or producer name typically appears in small print on the back label.
• How prominent is WX Brands in the U.S. wine industry? WX Brands has appeared in industry rankings among larger U.S. wine companies by volume.