Imagery Estate Winery

Founded in 1986 by Joe Benziger, Imagery grew from a family project into a dedicated home for expressive, experimental wines. The cellar is led by winemaker Jamie Benziger, who took the helm in 2017 and earned Woman Winemaker of the Year in 2019 at the International Womens Wine Competition.

The winemaking approach favors character‑driven vineyards and a mix of lesser‑known grapes such as Malbec, Tempranillo, and Lagrein, balanced with Cabernet Sauvignon, Chardonnay, Pinot Noir, and Sauvignon Blanc. Many bottlings are made in small lots and are available primarily in the tasting room or through the wine club.

Every label features commissioned artwork and a hidden Parthenon icon. The collection now encompasses more than 700 original pieces, with the historic archive housed at Sonoma State University and rotating selections displayed at the winery.

Imagery thrives by pairing a distinctive sense of place and art with approachable hospitality.

• Art in action — curated label commissions and an on‑site gallery turn a tasting into an art experience.
• Something for everyone — adventurous bottlings sit alongside familiar varietals, making it easy for mixed‑preference groups to enjoy a flight together.
• Family continuity — Benziger stewardship underpins steady quality and style.
• Discovery factor — small‑lot and tasting room exclusives reward club members and visitors with wines they will not often find elsewhere.
• Easy to visit — Glen Ellen location, friendly service, and reservation options make planning straightforward.

• Who owns Imagery Estate Winery?

  Imagery is owned by The Wine Group, a major producer in the United States.

• Who founded Imagery Estate Winery, and when?

  Joe Benziger founded the winery in 1986.

• Where is Imagery located?

  Glen Ellen in Sonoma Valley, California.

• Who is the head winemaker?

  Jamie Benziger has led winemaking since 2017 and was named Woman Winemaker of the Year in 2019 at the International Womens Wine Competition.

• What types of wine does Imagery produce?

  Expect both lesser‑known varieties such as Malbec, Tempranillo, and Lagrein, and California classics including Cabernet Sauvignon, Chardonnay, Pinot Noir, and Sauvignon Blanc.

• What makes Imagerys wine labels unique?

  Each label features original commissioned artwork and includes the winerys hidden Parthenon icon. The collection spans more than 700 pieces.

• Where can you purchase Imagery wines?

  Many small‑lot wines are exclusive to the tasting room or club, while select bottlings are distributed more widely.

• Is Imagery Estate Winery connected to Benziger Family Winery?

  Yes. Imagery began as a Benziger family venture and now operates as a separate brand under The Wine Group.

• How do I visit, and what should I expect?

  Tastings are offered in Glen Ellen with reservations recommended and walk‑ins accommodated as space allows. Flights and fees vary by experience, on‑site parking is available, and gallery access is included with a visit. Check the winery website for current hours and booking details.