Casillero del Diablo

Casillero del Diablo is a Chilean wine collection spanning more than ten varietals from key valleys across the country.

The range includes Cabernet Sauvignon, Carménère, Malbec, Chardonnay, and Sauvignon Blanc, among others. Grapes are sourced from renowned regions such as Maipo, Maule, Rapel, Casablanca, and Limarí, bringing diverse climates and soils into the glass.

Wines are grouped into clear tiers: the core Reserva, the Reserva Especial, the more layered Reserva Privada, and the Devil’s Collection sub-range, each step adding complexity and regional expression. This structure helps drinkers explore Chile’s styles through consistent bottlings tailored to different preferences and occasions.

Casillero del Diablo’s popularity stems from its intriguing story and accessible quality that attracts a wide audience.

• Engaging legend — the 'Devil’s Cellar' backstory gives the brand a unique identity, sparking curiosity and interest.
• Consistent quality — reliable flavors and craftsmanship at affordable prices make these wines a staple for many.
• Strategic partnerships — collaborations with major entities like Manchester United elevate the brand’s profile and audience connection.
• Diverse offerings — a range spanning more than ten varietals allows for exploration of Chilean terroirs and styles, catering to different tastes.
• Accessible pricing — delivering value without compromising on quality creates a loyal consumer base.

• What does Casillero del Diablo mean?
  It translates to 'Devil’s Cellar' in Spanish—the brand’s founding legend started by Don Melchor de Concha y Toro to deter thieves from his prized bottles.
• Who produces Casillero del Diablo?
  Viña Concha y Toro (S.A.), Chile’s largest wine company.
• When did the brand begin?
  Viña Concha y Toro was founded in 1883; the Casillero del Diablo label launched in 1966 as the winery’s flagship brand.
• Where is it based?
  Pirque, in the Maipo Valley, Chile, with main offices in Santiago.
• How much wine do they produce?
  Approximately 7.2 million cases annually.
• What is the flagship wine?
  Casillero del Diablo Cabernet Sauvignon Reserva.
• Who is the key winemaker?
  Marcelo Papa, who has overseen and refined the style since 1998.
• What types of wines are offered?
  Cabernet Sauvignon, Carménère, Merlot, Malbec, Chardonnay, Sauvignon Blanc, and more, sourced from Chilean regions such as Maipo, Maule, Rapel, Casablanca, and Limarí.
• What are the tiers in the range?
  Reserva (core), Reserva Especial, Reserva Privada (more layered), and the Devil’s Collection sub-range, each step adding complexity and regional expression.
• Are Casillero del Diablo wines award-winning?
  Yes—select varietals and vintages have received accolades from publications such as Decanter and Wine Enthusiast.
• How are Casillero del Diablo wines priced?
  Commonly around $10–$15 USD in the U.S., varying by market.